Wednesday, November 14, 2018

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MDH Spices Distributorship Opportunities & Company Info.

FMCG Products MDH Spices Distributorship Opportunities & Company Info. Spices Products
MDH Spices Distributorship Opportunities & Company Info.

MDH Spices Distributorship Opportunities & Company Info.









Indian spice market:

  • Largely unorganized market & the branded segment makes about rs: 6500.
  • Market is dominated by players such as MTR, Badshaah, Catch, Everest, Ramdev, etc.
  • Tata Chemicals has launched its spices brand Tata Sampann spices.

Export:

  • India exports close to 52 different spices & exports grew to USD 626.8 million during the first quarter of 2015-16.
  • India exported 215,215 tonnes of spices during the first quarter of 2016 as compared with 213,443 tonnes in the same period last year.
  • The market is projected to reach approximately USD 18 billion by 2020, the growth is expected to be led by branded spices and spice mixes.
  • Aggressive promotion of spice exports through various initiatives such as setting up of spice parks.
  • Spice parks offer common processing facilities to both produces and exporters.

About MDH:

  • Parent Comany : Mahashian Di Hatti
  • Category : Food processing & products
  • Sector : Food & Beverages
  • Tagline : Asli Masale Sach Sach MDH
  • USP : Unqiue traditional blends of spices

MDH Today has a range of 62 products available in over 150 different packages Designed to cater to the varied needs of consumers all over the world.

MDH Pvt. Ltd. has set up five state of the art plants for meeting the ever growing demand. The company procures raw material directly from the centers of produce to maintain uniform taste and quality. The raw material is first cleaned, dried and tested with the help of special machines. It is then carefully grounded into the finished product passing through various stages. Fully automatic machines have been installed for this process.

Growth of MDH:

  • Hand ground spices > automated machines
  • First cardboard box packaged in 1948 > New Innovation
  • 30 Tonnes of packaged spices a day > 10g to 500g.
  • Fully automatic manufacturing plants at Delhi, Gurgaon, Nagaur, Ghaziabad and Amritsar and Sharjah.
  • Super stockists & distributors so that products to reach customer at every sale point > corner shops, discount stores, convenience stores.
  • Over 2000 employees employed.
  • Ranked 490th among unlisted Indian companies (2000 - 01 )
  • Co-opted as members of several committees of the Bureau of Indian Standards.
  • Global Top 3 Ranking in its Spices Category.

Distribution Network of MDH Spices Brand:


  • 15 factories supplying to a network of over 1000 stockist and 8lakh retail dealers in India.
  • Super Stockist >> Distributors >> Retail Outlets >> Consumers
  • Raw material acquired directly from contract farmers to maintain uniform taste and quality.
  • Also sourcing from karnataka, rajasthan to afghanistan.
  • Over 60 spices and blends are exported to 500+ countries like united states of America, Canada, United Kingdom, Europe, South East Asia, Japan, U.A.E and Soudi Arabia.

MDH Market Share:
MDH is the second largest leader in the Indian market and has market share of 12%.
Whereas its competitor, Everest has a market shareof 13%.
MDH is the undisputed leader in North India with more than 70% market share.

MDH Spices Distributorship

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