FMCG : Fast Moving Consumer Goods are fast-selling products at relatively low cost. Examples include non-sustainable household goods such as packaged foods, drinks, toiletries, over - the-counter drugs, and other consumer products.
FMCG Products Distributorship Categories:
- Home and Personal Care Distributorship Opportunities.
- Foods and Beverages Distributorship Opportunities.
- Cigarettes Distributorship Opportunities.
- Alcohol Distributorship Opportunities.
- Household Care Distributorship Opportunities.
- Fabric wash - Laundry soaps and Synthetic detergents
- Household cleaners - Dish/utensil cleaners, floor cleaners, Toilet cleaners, Air fresheners, Insecticides and Mosquito repellents, Metal polish and Furniture polish.
- Personal Care Distributorship Opportunities.
- Oral Care - Toothpaste
- Skin Care - Creams, Lotions
- Hair Care - Hair Oil, Shampoos
- Personal Wash - Soaps
- Cosmetic & Toiletries
- Talcum
- Deodorants
- Perfumes
- Paper Products - (tissues, diapers, sanitary)
- Shoe care
- Foods Distributorship Opportunities.
- Confectionery
- Staples/ Cereals
- Bakery products - Biscuits, bread, cakes
- Snack food
- Chocolates
- Ice cream
- Processed fruits
- Vegetables
- Meat
- Dairy products
- Branded flour, rice, sugar
- Beverages Distributorship Opportunities.
- Tea Distributorship Opportunities.
- Coffee Distributorship Opportunities.
- Juices Distributorship Opportunities.
- Bottled water Distributorship Opportunities.
- Health beverages Distributorship Opportunities.
- Soft drinks Distributorship Opportunities.
FMCG Market Overview:
- With a market size of US$ 25 billion (2007–08 retail sales), the Indian FMCG industry accounts for 2.15% of India's GDP.
- The industry is expected to grow from 10 to 12 per cent per year.
- The key characteristics of this sector are a well-established distribution network distributed over six million retail outlets (including two million in 5,160 towns and four million in 627,000 villages), low penetration rates, low operating costs and intense competition between organized and unorganized segments.
- The Indian retail market size is estimated at US$ 350.2 billion and is projected to grow to US$ 590 billion by 2011–12 at 13 percent per annum.
- The current organized retail share is estimated at 4-5% and is expected to rise by 14-18% by 2020.
- Organized retail, through various retail formats such as department stores, hypermarkets, supermarkets and specialty stores, has created new outlets for FMCG players.
- With organized retailing largely emerging across the country, FMCG companies revenues are expected to rise.
Market Segments:
- Food products is India's largest category of consumption, accounting for almost 21% of the country's GDP.
- British Industries Ltd, Dabur India Ltd, Glaxo Smith Kline Consumer Healthcare India Ltd and the Gujarat Cooperative Milk Marketing Federation (GCMMF) are some of the leading players in this market.
Opportunities:
- There is a significant demand for lifestyle and high-end products with rapidly evolving lifestyles and the growing disposable income of urban consumers.
- The rural market will be a key growth driver for FMCG majors planning to expand their domestic business with more than 33 percent of the Indian consumer base present in rural areas.
- Indian customers are highly adaptable to goods that are new and innovative. For example, consumer adoption of men's fairness creams clearly demonstrates an opportunity for companies to offer new products that target specific segments of consumers.
- Indian and multinational FMCG players can leverage India for their international markets as a strategic source for cost-competitive product development and production.
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