FMCG Products Distributorship
Fast-moving consumer goods (FMCG) or consumer-packaged goods (CPG) are products that are sold quickly and at relatively low cost.
Examples include non-durable goods such as soft drinks, toiletries,
over-the-counter drugs, processed foods and many other consumables.
Many fast moving consumer goods have a short shelf
life, either as a result of high consumer demand or because the product
deteriorates rapidly. Some FMCGs, such as meat, fruits and vegetables, dairy
products, and baked goods, are highly perishable. Other goods, such as alcohol,
toiletries, pre-packaged foods, soft drinks, chocolate, candies, and cleaning
products, have high turnover rates. The sales are sometimes influenced by some
holidays and season.
Packaging is critical for FMCGs. The logistics and
distribution systems often require secondary and tertiary packaging to maximize
efficiency. The unit pack or primary package is critical for product protection
and shelf life but provides information and sales incentives to consumers.
Though the profit margin made on FMCG Products is
relatively small (more so for retailers than the producers/suppliers), they are
generally sold in large quantities; thus, the cumulative profit on such
products can be substantial. FMCG is a classic case of low margin and high
volume business.
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