Saturday, October 19, 2019

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Saffola Cooking Edible Oil Distributorship

Cooking Oils Edible Oils FMCG
Saffola Cooking Edible Oil Distributorship Image

Cooking Edible Oil Distributorship

Founded: 1987
Headquarters: Bandra, Mumbai, India
Products: Edible Oil, Hair Oil, Skin & Personal Care, Etc.
Revenue: Rs: 4009.3 Crore ( USD. 757.57 Million ).

Edible Oil Distributorship Industry Overview:
  • India 4th Largest edible oil consuming economy after USA, China 
  • and Brazil.
  • India accounts for 9.3% of world oil seed production
  • Production of oil seeds & edible oil is far below the requirement
  • In 2007- 2008, the country could produce only about 8.2 million 
  • MT of edible oil.
  • 35-40% of the demand had to be met imports, it shows heavy reliance on import. High penetration of 90% in India.
Saffola Cooking Edible Oil Distributorship Image

Saffola Cooking Edible Oil Distributorship Image

Saffola Distributors supply chain image

Saffola's New Distribution Marketing Mantra Image

About Marico Ltd:
  • Share price is Rs. 204.25 ( volume - 380,501).
  • Company has recently acquired the erstwhile personal care business from Reckitt Benckiser.
  • Marico now owns popular brands like Set Wet, Livon, Zatak and other personal care brands.
  • Marico Innovation Foundation (2003).
  • Presence in more than 25 countries ( India, Egypt, Vietnam, Bangladesh, South Africa, Malaysia, Middle East).
  • India's first company which has opened it's manufacturing plant in Bangladesh (Industry  wise).

Saffola Oil Health Benefits:
  • Saffola have losorb technology due to which oil gets absorbed less, reducing oil consumption in your diet.
  • Saffola Oils are free of trans fat.
  • Saffola contains rice bran oil (RBO) which contains heart healthy nutrients.
  • Saffola contains safflower oil which is a colorless and flavorless edible vegetable oil extracted from the seeds of the safflower & well known for reducing cholesterol levels.

Saffola Oil Distribution:
  • Very  large existing distribution network.
  • Marico tried to place saffola initially in high value outlets.
  • Further increased the reach of the product to general stores.
  • But most of the rural area is still untapped.

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