Cooking Edible Oil Distributorship
About:
Founded: 1987
Headquarters: Bandra, Mumbai, India
Products: Edible Oil, Hair Oil, Skin & Personal Care, Etc.
Revenue: Rs: 4009.3 Crore ( USD. 757.57 Million ).
Edible Oil Distributorship Industry Overview:
- India 4th Largest edible oil consuming economy after USA, China
- and Brazil.
- India accounts for 9.3% of world oil seed production
- Production of oil seeds & edible oil is far below the requirement
- In 2007- 2008, the country could produce only about 8.2 million
- MT of edible oil.
- 35-40% of the demand had to be met imports, it shows heavy reliance on import. High penetration of 90% in India.
About Marico Ltd:
- Share price is Rs. 204.25 ( volume - 380,501).
- Company has recently acquired the erstwhile personal care business from Reckitt Benckiser.
- Marico now owns popular brands like Set Wet, Livon, Zatak and other personal care brands.
- Marico Innovation Foundation (2003).
- Presence in more than 25 countries ( India, Egypt, Vietnam, Bangladesh, South Africa, Malaysia, Middle East).
- India's first company which has opened it's manufacturing plant in Bangladesh (Industry wise).
Saffola Oil Health Benefits:
- Saffola have losorb technology due to which oil gets absorbed less, reducing oil consumption in your diet.
- Saffola Oils are free of trans fat.
- Saffola contains rice bran oil (RBO) which contains heart healthy nutrients.
- Saffola contains safflower oil which is a colorless and flavorless edible vegetable oil extracted from the seeds of the safflower & well known for reducing cholesterol levels.
Saffola Oil Distribution:
- Very large existing distribution network.
- Marico tried to place saffola initially in high value outlets.
- Further increased the reach of the product to general stores.
- But most of the rural area is still untapped.
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